Proprietary Tools

Our Playground sessions have been developed to unleash the creative power of consumers. These are intense, innovative sessions built to quickly gain insight into understanding how to build products, services and communications. Clients are asked to play a hands-on role in these sessions...no more hiding behind the glass.

digital-DNA is a platform we have developed that gives us access to consumers via computer or mobile devices in order to gain insight. We have a global panel of consumers who are ready and willing to engage with us at a moments notice. The tool allows consumers to evaluate everything from ads and packaging to provide feedback on positioning statements and trends. Click here to visit the site

There are times that schedules and budgets don’t permit for traditional focus groups. Imagine not having to travel to view focus groups anymore. Imagine sitting at home and observing a live digital stream of thoughts, ideas and responses to stimuli. A place where you can chat with the moderator while the groups are being conducted in a virtual facility. Our digital focus groups can provide you with such an experience.

We believe at times that we need to be a part of a consumer’s life for longer than a couple of hours or a day. We developed Noiz-E to allow us to engage with consumers digitally over an extended period of time. Our Noiz-E tool allows consumers to post their thoughts, pictures, videos, etc in order to share their experiences on a daily basis. Noiz-E is used to observe general trends or to answer specific questions a client might have about its audience. Click here to visit the site

Voices Across America

Voices Across America is an anthropological tool we developed for clients. Our team of documentary film makers travel the globe to understand and experience how consumers feel about specific topics. This technique has proven to be extremely innovative and valuable in designing products, services, and experiences. Click here to view some examples of some of our recent VAA work.