Team

Antonio Patric Buchanan, Principal

Antonio hasn't become one of the leading strategic marketers in the country by following the norm. Innovation has been a hallmark of everything he has done throughout his 21-year career, as evidenced by the prestigious roster of clients he has worked with over the years.

He has honed his skills while serving in senior management positions at some of the world's largest advertising agencies including Y&R Brands, Ogilvy and FCB/Draft. Antonio's leadership has helped to grow such brands as IBM, Microsoft, Verizon and American Express. After his gigs at global agencies, Antonio founded bang!zoom, a premiere global marketing consultancy. The company's goal was to strategically help clients fulfill their brand vision. 3Com, Disney, Lucent Technologies and Avaya have all benefited from this approach.

Antonio's global perspective of innovation is derived from his experience working in the United Kingdom, France, Mexico, China and the United States.

TBG represents a new era in Antonio's career. As a global boutique, TBG has already applied its Consumer Insight + Disruption = Innovation formula to AT&T, Washington Mutual, Blockbuster, State Farm and the City of El Paso, to name a few.

Paris Buchanan, Principal

Paris comes to TBG with over 16 years of marketing and consumer insight experience. Her experience in corporate marketing and strategy gives her sharp insight into what clients expect and how marketing firms can over deliver on those expectations.

Prior to TBG, Paris was the Worldwide Account Director at MRM Partners (an IPG agency) where she managed the Windows Client business for Microsoft.

MRM brought her back to San Francisco after 3 years in Austin, TX where she worked for Sanders|Wingo Advertising. She was responsible for the agency's new business efforts that included wins with Blockbuster, ATPE, Ocean Alexander and Microsoft, as well as managing clients such as AT&T (formerly SBC), Rochelle Communications and Shell.

Paris worked as Managing Director for strategic marketing consulting firm, bang!zoom, where her clients included some of the tech industry's biggest names: 3Com, Lucent Technologies, Avaya and US Robotics. Paris helped manage the agency's San Francisco headquarters and took the lead in opening its Chicago and London offices.

Paris' leadership experience also includes Foote Cone & Belding/San Francisco where she worked with Seagate and United States Postal Service.

Cindy Dunbar, Director of Brand Strategy

After more than 17 years of agency-side client leadership experience, Cindy brings a unique understanding of national and regional client challenges and perspectives. She has lead the strategic direction, development and implementation of numerous regional, national and international campaigns for clients such as Kenworth Trucking, Krispy Kreme, Verdiem, Texas Instruments, Butterball Turkey and Washington Mutual.

As an experienced brand strategist for clients such as Precor and 21st Century Insurance, Cindy brings a passion for finding the insight that inspires creative thinking and brilliant work.

Paul D. Cragin III, Director of Analytics

Paul's credo is: Innovation rests upon Information and Insight.

His career in custom survey research began in 1976, and his in-house consumer insights experience with Nestlé provides the experience necessary for him to be a valued team member at TBG.

Paul's resume sports titles such as Director of Insights and Senior Vice-President for Top 50 firms in consumer and business-to-business market research, including two decades with Data Development Worldwide. He has designed new measurement and analysis tools and graph systems for brand imagery and positioning. Paul offers special depth of experience in: strategic marketing; pricing and value perceptions; message development and brand positioning; plus category management strategies and optimal configurations of service and product bundles. Particular background in food & beverage, especially "health & wellness" issues, foodservice, travel (corporate and personal), and personal finance, including credit cards and retail banking.